A self-initiated conceptual project.
Type - Branding, Logo, Digital & Packaging Design
Client - 'Peep'
Skills Used - Illustration, Pattern Design, Logo Design
BRIEF
- Branding design for Brighton based Sunglasses company 'Peep', promoting diversity and uniqueness through wacky frames and colours to suit anyone and everyone.
- A bold, colourful and fun approach, with the hope of the brand being playful and informal.
My approach was to create a series of colourful shapes, implying different shapes eyes to suggest there are a pair of glasses for everyone. For the logo, the two 'e's are in the form of a face/eye, peeping over the last 'p'.
Deliverables - Logo, Business Card, Web Homepage, Packaging
